404 Models / Commercial offers / Validation Sprint
$3,000 fixed fee
10 business days
$10,000 build credit
Fixed-scope validation
A fixed-scope, 10-business-day sprint for brands deciding whether to fund a full AI persona build. The $3,000 sprint fee is credited in full toward a $10,000 production build when signed within 30 days. No audience, reach, revenue, or performance result is guaranteed.
Price and credit
$3,000 fixed fee. 100% credited toward a $10,000 production build signed within 30 days.
10-business-day scope
One kickoff, one audience and use case, one persona direction, three prototype stills, one consolidated revision round, and one decision readout.
Decision, not a launch
You receive a proceed, revise, or stop recommendation. Channel launch, paid media, ongoing content, and commercial performance are outside the sprint.
Exact sprint deliverables
Persona direction
One commercial use case, one target audience, one persona positioning, one visual direction, and brand-safety boundaries.
Prototype stills
Three prototype stills based on one approved direction, with one consolidated revision round.
Governance check
Disclosure, ownership assumptions, usage-rights questions, approval roles, and a written risk register.
Decision memo
A 30-minute readout, documented assumptions, and a proceed, revise, or stop recommendation with a separate production scope.
What happens in 10 business days
The sprint is deliberately narrow. Additional personas, motion, channels, paid media, launch execution, source-file transfer, or ongoing production require a separate written scope.
Start the $3,000 sprint
1. Kickoff and constraints
A 60-minute kickoff defines one buyer, one use case, brand boundaries, inputs, and the decision the sprint must support.
2. Persona direction
We present one persona positioning and visual direction for written approval before prototype production.
3. Prototype and review
We deliver three prototype stills and process one consolidated revision round.
4. Decision readout
We deliver a 30-minute readout with a proceed, revise, or stop recommendation and a separately priced $10,000 production scope.
Sprint questions
What does the sprint cost?
$3,000 fixed fee for the exact 10-business-day scope shown above.
How does the production credit work?
$3,000 is credited in full toward a $10,000 production build when the production agreement is signed within 30 days of the sprint readout.
What is outside the sprint?
Channel launch, paid media, community management, ongoing content, additional personas, motion, source-file transfer, and performance guarantees.
What is guaranteed?
Only the stated process and deliverables. Audience growth, reach, revenue, conversion, approval, and platform outcomes are not guaranteed.
Validate one persona before a full build
Start the $3,000 sprint